Author: Wild Rise

TLDR: Dubai attracts millions of first-time visitors every year and connectivity confusion costs them time and money on arrival. From buying the wrong data volume to misunderstanding how UAE networks handle VoIP, these are the 6 most common mistakes first-time Dubai visitors make with their eSIM setup and exactly how to avoid each one before your flight boards. Dubai is one of the most visited cities on earth and one of the most connected. The mobile infrastructure across the emirate is genuinely world-class, with 5G coverage blanketing everything from Dubai Marina and Downtown Dubai to Dubai Silicon Oasis and the…

Overview People recognize, recall, and make decisions without thinking about it (or even thinking about it every time) because it is brand memory that makes them do so. That is why some brands are recognizable to make a purchase and others are forgotten several minutes after a scroll. Brand memory in social and content environments does not come as a result of sight, but memory. The memory is the engine of repetition. However, bad repetition is tiresome, spammy, and cannot be called lazy. Repetition done properly seems reassuring, definite and purposeful. The Real Problem With Repetition Most brands do not…

Overview In a world where new is the order of the day, predictability tends to be looked down upon. Marks and producers fear that the duplication of formats will make their contents uninspiring or stale. Factually, unpredictability is among the most effective instruments of creating attention, trust and retention. Individuals do not even disengage due to familiarity of content, they disengage due to uncertainties or inconsistencies. The familiar formats approach is good way of predictability. It relies on repetition and arrangement to simplify the content to be identified, digested and recalled. What Familiar Formats Really Are Familiar formats are repeating…

Overview Attention is quicker and easier to get through humor. It demystifies, humanizes and makes content shareable. But it’s also risky. When applied recklessly, humor may take away your point, lose focus on positioning, or communicate a message that your brand is not serious. Most teams do not embrace humor at all as they are afraid of being perceived to lose credibility. Having a purpose is not to make something funny. The idea is to be funny as a delivery system; a system that empowers your message rather than takes its place. Start With the Message, Not the Joke The…

Overview Posts that people can relate to tend to perform better than informative, well-crafted content on social media- and it is not that they are shallow. This is because they reflect actual experiences. As soon as a person reads a post and believes, That is exactly how it feels, he or she is connected immediately. The point of identification is compelling. It prevents scrolling, encourages interaction, and shares content. Not every post that can be relatable. Most of them are generic, coerced or disproportionately specific. Knowing what it is that makes relatable content effective can prove to be the key…

Overview Products have to fulfill a problem but individuals do not relate to solutions they relate to tales. Features blend on congested feeds and competitive shelves. Specifications are swept away. The most memorable thing about a product is how it can fit in the life of a person, the way it makes them feel, and how it can reflect them either positively or negatively. It is through storytelling that brands overcome that gap. It reinvents products as experiences and transactions as relationships. Human Stories Start With Human Context The quickest means of bringing a product to humanity is to take…

Overview Majority of the brands begin with what they are selling. Customers on the other hand begin with what they are struggling with. This discrepancy is the reason why so much content is neglected. When people wake up, they do not think about products, they think about issues, irritation and things that should be done. Creating a story about an issue facing your customer makes your content consistent with the reality about decision-making. Once the problem is well perceived, the solution will seem self-evident–it does not have to be forced. Start With the Moment of Friction All powerful stories have…

Overview The social media is a rapidly changing place. Individuals scroll downwards swiftly, and they scan and make decisions within a few seconds as to whether to get involved or not. Long-winded copy does not do particularly well in this situation. It is not that people do not like detail it is merely that detail has to be as hard-earned as any other form of attention-seeking. Short copy will be the best since it is time respectful. Clarity in copy prevails due to easiness. Specific copy is successful since it is relevant. When a combination of these three elements is…

Overview Clickbait works once. Trust works repeatedly. Although over dramatic headlines may attract temporary clicks, they tend to destroy the image and viewership trust. In the social media where people are always judging on whether the information is worth their time, false or exaggerated headlines promptly condition people to forget you. Powerful social headlines do not fool the users into clicking. They assist the eligible individuals in making decisions to stay. Start With a Clear Promise, Not a Tease Clickbait depends on information withholding. Good headlines are dependent on clarity. It is not aimed at concealing the point, but expressing…

Overview Just scroll through any social site and you will find two very different kinds of content competing with each other to capture the audience. One responds very fast to the current things in vogue. Its other movement is towards a longer-term direction. They are both valuable, however, mixing the two results in unequal outcomes, burnout, and frustration. The distinction between trend content and strategy content aids in enabling teams to make deliberate rather than hasty decisions. It elucidates the reason why certain posts peak in the short term and some add up gradually in the long term. What Trend…